Fifth Third Bank

Fifth Third Forward, the bank’s flagship digital transformation initiative, focused on modernizing core banking systems using FIS and other integrated platforms to streamline internal operations and elevate the associate experience. This effort reimagined how retail bankers, tellers, and cross-departmental stakeholders interact with customer data — consolidating fragmented legacy tools into a unified, intuitive interface.

Fifth Third Bank

Fifth Third Forward, the bank’s flagship digital transformation initiative, focused on modernizing core banking systems using FIS and other integrated platforms to streamline internal operations and elevate the associate experience. This effort reimagined how retail bankers, tellers, and cross-departmental stakeholders interact with customer data — consolidating fragmented legacy tools into a unified, intuitive interface.

Enhanced Customer Identification System

The redesigned Customer Search experience revolutionized how associates locate and service customer accounts. Replacing the rigid, exact-match logic of the legacy system, the new search supports flexible, intelligent queries that recognize variations in names, addresses, phone numbers, and even account nicknames — dramatically reducing time spent navigating multiple systems. By unifying search parameters and improving data recognition accuracy, associates can now retrieve comprehensive customer profiles in seconds, enhancing efficiency, accuracy, and the overall customer experience across retail and back-office operations.

Dynamic Account Collections for Enhanced Navigation and Operational Visibility

The redesigned interface consolidates all customer account data — from checking and savings to loans and investments — into a single, streamlined view. Associates no longer need to toggle between multiple systems or applications to locate critical information. This unified experience enhances speed, reduces errors, and delivers a more intuitive workflow for users managing clients with complex financial portfolios. With integrated AI-driven search and filtering, associates can instantly locate specific accounts, transactions, or customer identifiers — even when data inputs are partial or imprecise. The system intelligently interprets search intent, displaying relevant results and contextual data in real time. This capability dramatically reduces the time it takes to serve clients with numerous accounts or intricate financial histories. Designed for scalability and ease of use, the dashboard automatically prioritizes and organizes account information based on activity and relevance. Associates can drill down from a high-level portfolio view to granular account details with minimal clicks. The seamless navigation flow and intelligent layout ensure quick decision-making and efficient customer support — transforming what was once a fragmented experience into an effortless, high-performance workflow.

Join these amazing companies and elevate your brand

Let’s connect today to discuss your next project and explore how I can bring value to your vision.

Unsubscribe at any time.

Join these amazing companies and elevate your brand

Let’s connect today to discuss your next project and explore how I can bring value to your vision.

Unsubscribe at any time.

Black and white portrait of a man with a beard and glasses

Nathan Ellis

Senior UI UX Designer, Visual Designer

Contact

Complete the form or contact me directly. Expect a response within 24 hours.

© Copyright 2025. All rights Reserved.

Black and white portrait of a man with a beard and glasses

Nathan Ellis

Senior UI UX Designer, Visual Designer

Contact

Complete the form or contact me directly. Expect a response within 24 hours.

© Copyright 2025. All rights Reserved.